With Easter just around the corner, now is a great time to start thinking about an Easter promotion for your business.
Holiday marketing is an excellent way to help your customers feel connected to your brand. By tapping into the spirit of fun and indulgence that surrounds the Easter long weekend in Australia, you have a unique opportunity to show your customers the lighter side of your business.
Australian’s spend on average around $3.5 billion nation-wide celebrating Easter, so an effective Easter promotion or campaign is a great opportunity for your business. Easter marketing ideas generally stick to a similar theme. So if you think eggs, chicks and Easter bunnies then it’s safe to say that you’re on the right track.
And if you’re a fan of puns then there are plenty of Easter plays on words to drum up some egg-citement with your audience and make your customers feel egg-stra special!
9 Easter themed ideas you can use to market your business
- Easter Cards – Take some time to wish your valued customers a happy and safe Easter by printing out some Easter cards or themed with compliments slip. To make it extra fun, try incorporating an Easter theme into your usual business logo (our Kwik Kopy graphic designers can help you get started).
- Gift Cards – Giving out Easter branded gift vouchers or certificates is a fantastic way to encourage customers to shop at your store while cultivating an aura of generosity and fun around your brand.
- Chocolate – Nothing says Easter quite like chocolate. Send your customers direct mail with Easter chocolates inside and include a branded tag so that they can associate your business with their chocolate induced endorphin rush.
- Hot Cross Buns – For a lot of people, the best thing about Easter is hot cross buns. Hordes of people wait impatiently all year round, just counting the days until hot cross buns will adorn the bakery shelves again. Why not make their day, by sending through a box of hot cross buns complete with your company sticker?
- Easter Lucky Dip – Hold a free lucky dip in store. Seal up the lucky dip packets with a sticker featuring your company logo, and put a small piece of chocolate or a tiny egg inside. Create a talking point by making each packet – and gift – as different as possible so that people can compare their treasures.
- Host a Fun Easter Promotion Event – Have an Easter weekend sausage sizzle (make sure the napkins are branded!) or organise an in-store Easter egg hunt for the kids with tiny stickers sporting the company logo on each of the expertly hidden eggs. The kids probably won’t pay much attention to anything that gets in the way of them and the chocolate, but their parents will always remember the fun their kids had – thanks to you.
- Wine – For your adult customers, consider sending a bottle of wine, complete with a branded wine box and wine label, to thank them for their business. There’s nothing like celebrating the start of a long weekend with a relaxing glass of wine.
- Email – If time isn’t on your side, or you don’t have the budget for gifts, sending a well-designed, friendly Easter email campaign is enough to remind your customers that you care and get your brand back into sight.
- Become a local sponsor – Something worth considering if you’re time-poor or don’t have the resources to organise an event is to sponsor a local Easter celebration event in your community.
For more Easter promotion ideas or for help planning your next marketing campaign, speak to the team at your local Kwik Kopy today.
