Email marketing is a great way to capture your customers’ attention and keep your brand front of mind. But creating the perfect email can be tricky and mastering the ins and outs of email etiquette can take time.
What’s too much contact? When is the best time to email? How long should the subject line be?
Fortunately, we’re on hand with some great email marketing tips for you to incorporate into your next campaign to increase your chances of success:
1. Personalisation
There are lots of other ways you can incorporate personalisation into your emails beyond the usual first name usage. For example, try suggesting products for customers based on past purchase history, mention their location, give them their horoscope or help them celebrate their birthday.
2. Subject Lines
The suggested character length for your email subject lines depends on your objective. If you just want people to open and read your email, then aim for a subject length below 49 characters. However, if it is click-throughs that you’re interested in, then subject lines above 70 characters have a much better chance of success.
3. How Often
More than once a week is overkill. Unless users have specifically signed up for daily content, more than once a week is too much. As a general rule, only contact customers when you have something of value to say. Remember the golden rule of quality over quantity.
4. When to Send
Remarkably, emails with the highest rate of opens are sent between 8pm and midnight. Emails sent during those times also outperform on click-throughs and sales. This performance has a lot do with the fact that few marketers are using this timeslot, so you have fewer emails fighting for attention.
5. Boost Engagement With Freebies
Everyone loves a freebie! Having a giveaway will significantly increase customer engagement – so why not give away a free template, some fun printables, or even an eBook and watch your engagement numbers rise!
For more information about creating the perfect email marketing campaign, contact the team at Kwik Kopy today.
