Business signs are an essential tool in attracting new customers and communicating information about a brand. Coming in great variety, custom sign options range from large format shop front banners and window decals, to vehicle and floor signage, to stickers and labels, and everything in between.
There is no question that every opportunity to attract new customers should be pursued. The digital revolution has left consumers inundated with advertising materials on a daily basis, leading to greater challenges in catching and maintaining attention from a potential customer. How can businesses increase their probability of getting noticed? When it comes to brand promotion, small touches can make a big impact. Stickers and labels are a highly affordable and effective marketing tool in promoting your brand.
How can I utilise stickers and labels?
Stickers and labels provide many benefits. Most importantly, they are an incredibly useful medium in spreading messages about your brand and captivating the public. The impact they have depends on design and intended use. From increasing brand recognition by showcasing a company logo, to providing more information about a particular product, to promoting a new product, stickers and labels offer many uses. Being fully customisable in design, shape and size, there’s a variety of ways you can distribute stickers, including:
- On packaging
- An addition to E-commerce orders
- Bumper stickers
- In showbags
- At events
- Invitations
- Invoices
- Postcards
How important is the design of a label?
Onbrand signage design can have a lasting impact over the success of a business. Sophisticated and refined, or effervescent and fun? Communicate your brand identity through stickers and labels.
The craft beer industry offers an example of just how impactful custom signs can be. The industry has become highly design-orientated, regularly using vibrant and artistic graphics, making brands memorable, recognisable and captivating their audience.
Ever picked a product because it had the coolest label? You’re not alone – studies have shown that label design is more important than shelf placement when it comes to beer selection made by first-time customers. Kwik Kopy graphic designers and creative directors are masterful creators of custom signs, and well-equipped to assist in the curation of your label and sticker design, delivering an exceptional product.
Our very own Kwik Kopy Geebung demonstrated this natural flair for design for their brand design for Cedar Creek Homebrew, winning Gold and two Silver awards for Branding & Identity at the 39th National Print Awards!
Kwik Kopy Geebung’s label design for Cedar Creek Homebrew
Kwik Kopy centres are made up of passionate creatives. Our Krew are always excited to exercise their artistic expertise when assisting like minded individuals and business owners bring their design ideas to fruition. Stickers and labels are fully customisable, giving you total creative freedom.
What types of stickers and labels can I choose from?
So, where do you begin? One of the first steps in sticker and label design is identifying its intended purpose. Your Kwik Kopy representative can assist you in determining the most suitable printing finish for the job, such as:
- Die-cutting to create custom cut-outs or slits on stickers
- Matte or glossy finishes, depending on the aesthetic of your brand
- Paper, vinyl or clear stickers depending on your intended purpose
- Full-spectrum printing or two-toned colour
Kwik Kopy Geebung’s design for Cedar Creek Homebrew provides an excellent example of the importance of selecting the right printing finish. To be transferred onto glass bottles, a clear finish was essential. Take a look at the final product!
Stickers and labels are a cost-effective way to promote your business and reinforce brand recognition. Seize the opportunity to expand your customer base with these custom signs. Reach out to your nearest Kwik Kopy centre to get started!
