In our time poor world, it can be difficult to find time to open the hundreds of emails that we receive every day. So if you’re a small business investing in an email marketing campaign, you want to make sure you stand out.
The key to email marketing success is using great subject lines along with engaging content tailored to the needs of your audience.
Here are some strategies to ensure people sit up and take notice when your email lands in their inbox.
3 Tips to Boost Your Email Click-Through Rates
1. Great Subject Lines
Subject lines that instil a sense of urgency in your target audience can lead to higher click through rates. Brackets can also work really well for including a call to action at the end of your subject line. Think about using strategic subject lines that will encourage people to open your emails, for example:
- 3 tips for improving SEO
- Only 4 hours left to save on (insert product or service)
- John, you may also like (insert product or service)
- How to increase productivity
Also remember that questions are a proven way to engage your target audience in the emails they receive. The types of question that work well in a subject line include “Can I get your opinion?” – But remember to choose your question carefully as “Would you like to make a million dollars?” Will definitely see your email end up in the spam folder before you know it!
2. Focus on Your Audience Needs
The more you tailor your subject lines and content to your buyers’ interests the more likely your target audience is to open your email. Remember, that if you have a large database – you can take advantage of segmenting – (where you organise your email groups based on set demographics) to help you tailor your emails to meet audience needs and get the best results from your email marketing campaigns.
3. Numbered Lists
Including a numbered list in your email, makes information a lot easier for your audience to digest. It also lets people see the amount of content they have to read and the time they’ll need to go through it. A collection of tips or a best of list are always going to go down well. The more time you invest in readability – the more likely people are to open your email and spend time reading the actual content.
For more advice on how to boost the email click through rates for your business, speak to the team at your local Kwik Kopy today.
