Online marketing is almost a given in this day and age – most businesses do it with ease. However, although online promotion is important for your business, it’s important to remember that there are many other avenues to promote your business locally, nationally, and even worldwide depending on your target audience. Here are some effective and cost effective ideas for offline marketing:
Network with other small businesses
Try joining forces with other small companies in your niche – they need not be your rivals, but businesses that your customers might find useful alongside your own. This will not only make you look like a more reputable business, but will offer you some share in an existing clientele base which is probably full of quality leads. Offering some sort of co-discount on your services, and marketing this well, will ensure you some extra exposure offline.
Talk about your business
This is one of the best and most inexpensive ways, to market your business locally. Using word of mouth, information spreads fast and this can be beneficial for small business owners who are trying to gain new clients, and increase their popularity. Do not pass up a chance to talk to people who you run into at your local coffee shop or supermarket, and let them know who you are and what you do. If done tactfully, this is a great way to gain new clients in your area – and don’t forget to keep a couple of business cards handy whenever you go out.
Advertise in free and local papers
Many small business owners overlook the local free rags, however they can be quite significant and widely read since they are free. A well-placed advertisement with your eye-catching logo will surely not go amiss – and since you are keeping to your locality, your fellow locals will be more interested in finding out about you over some like business in the next suburb.
Distribute flyers or small posters
Putting up small posters in strategic locations around your area can be quite effective. Think local cafes, shop windows, business centres, shopping centres etc – however it is imperative you receive permission before you put your poster anywhere. Designed effectively, posters can be quite commanding of public attention. Combine this with an effective spot where people frequently visit or pass, like an elevator or the counter at a cafe, and you can almost guarantee that your business will enter their mind on a daily basis.
Keep brochures or fliers outside
Having a small “please take one” stand outside your shop is a good way to grab passers-by who are still undecided about whether to use your business. By giving your prospective customers something to take away and read, you’re allowing them to become learn about your business in a non-obtrusive manner. It also shows you have confidence in your services or products, because you’re willing to bet those passers-by will come back – or maybe pass the brochure to someone else.
Kwik Kopy are your local experts when it comes to design and print. For more handy ideas about how to successfully use business cards, brochures, flyers and posters in your next offline marketing campaign, visit your nearest Kwik Kopy Centre.
For more handy design and printing tips, head to your nearest Kwik Kopy Centre.
