As a small business, effective calls to action (CTAs) are essential to your online success, which means the most important aspect of any landing page design is to draw people to your conversion area. Paying particular attention to the creation and placement of your CTAs will make sure they grab the attention of your site visitor every time.
To help maximise the effectiveness of calls to action on your website, it’s always worth considering a few design tweaks that can help CTA buttons really stand out and make it clear what you want people to do once they land on your page (make a purchase, sign-up to your newsletter etc.).
Let’s take a look at some tips that have the potential to make a positive impact on how each visitor engages with your site.
4 Tips for Creating Effective CTAs on Your Website
1. Correct Positioning of Your CTA
Make sure your CTA is not too far removed from the details of your product or service. Studies show that eyes tend to gravitate below your product details with the expectation of finding your CTA button there rather than searching around the page to locate it.
2. People Looking at Your CTA
People follow the gaze of the eyes if there is a person in a photo. So if your site uses images, think about featuring a close up of someone looking directly at your call to action to help draw attention and persuade your site visitor to take action.
3. White Space Surrounding Your CTA
Think about giving your CTA buttons some breathing space from everything else going on. Using white space around your call to action gives the eye only one thing to focus on and helps your CTA jump out of the page to help prompt each site visitor into action.
4. Arrows to Point to Your CTA
They may not be the most subtle design element, but as a directional cue, arrows are a great way to highlight your calls to action and show site visitors exactly what you want them to pay attention to and the action you would like them to take next.
To create an online presence that contributes to your business success, speak to the web and digital experts at your local Kwik Kopy today.
