In business, we use design to communicate with our audience. To portray ideas, values and brand personality in a visual way. Successful design will accurately reflect a brand idea and mission to viewers in a way that will provoke emotion and connection.
We all know the marketplace isn’t stagnant. As culture and consumers evolve, businesses must evolve in unison to remain relevant and ensure brand recognition through the ages. So, how are we seeing businesses modernise design in the digital age?
Digital Natives – The Modern Consumer
Millennials are forecast to make up 75% of the Australian workforce by 2025.
Knowing the market is paramount in building and evolving a successful brand image. Millennials currently dominate the workforce and are forecast to make up 75% of the Australian workforce by 2025. Having grown up alongside the Internet and social media, there’s no denying Millennials are digital natives.
Studies have shown these consumers place high value on originality and creativity, so creating a unique brand message and design will play well in their books. Millennials have shown a preference for minimalist and uncluttered designs, bright, vibrant colours, and unique but simplistic typography. Additionally, the overconsumption of information in the digital age has led to a preference for stimulating visuals rather than text-dominant content.
The modern consumer is estimated to be exposed to between 4000 and 1000 ads per day. This means memorable design is more important now than ever. Brand evolution is not a new concept, we have seen legacy brands such as Google, eBay, Qantas and Starbucks evolve their design repeatedly for decades. In recent years, these brands and more have made similar changes to their logos. They are becoming sleeker, simpler, and flatter, usually with vibrant colours. Not only do these changes appeal to the modern consumer, but they also look better on a small screen. The average Australian spends 2 hours and 30 minutes on their smartphone per day. That’s approximately 15% of the average waking time! For brands to stay relevant in the digital age, screen-centric design is essential.
Design as a Means of Communication
Design doesn’t end at the company logo. Good design will express a recognisable personality through font, colour, texture, lines, spacing, size and shape. These elements combined are used to develop an identity that resonates with the viewer and differentiates a business from the competition. To curate a memorable design, a business will need to work from the inside out. What does your business value? Why does it exist? How do you want to be perceived? Knowing the answer to these questions is key to developing a brand image that sticks.
Empowering entrepreneurs to make their mark on the world. That’s our mantra at Kwik Kopy, and we truly embody this when it comes to design. We support our customers throughout the entire design process, from conception to delivery, because when our customers succeed, we succeed. From large-format signage, business cards, website and social media pages, tangible marketing materials and more, our expert graphic designers and creative directors are well-equipped to assist you in realising your brand image and bring your wildest ideas to fruition.
Let us guide you on your journey to modernising your brand. Reach out to your local centre now to learn more about how our graphic design services can transform your business into a relevant industry leader in the digital age.
