Starting your own business is a big step and for many a dream come true. But once you’ve made the decision to become a business owner you need to decide if you should invest in a franchise business or a more traditional business model.
It’s important to weigh up the benefits of both models and reflect on which is the best fit for you. Let’s take a closer look at some of the pros and cons to help you decide.
5 Key Differences You Need to Know:
An Established Brand Name
Let’s face it, building a strong reputation and brand awareness can take time and effort (not to mention money). The advantage of a franchise model, such as Kwik Kopy, is that your potential customers already know who you, the type of service they can expect and the products and service you have to offer. This is a big advantage when you’re starting out and want to grow your customer base.
Start-up Headaches vs Supportive Network of a franchise business
Setting up your own business can give plenty of freedom but who do you call when you need support? A franchise model helps remove any start-up headaches as you can consult with fellow franchisees in your system. You also have the backing of an entire team of experts at head office available to answer your questions.
Head Office will address any concerns and provide advice and support every single day.
Successful Marketing Campaigns
As well as establishing your business systems and budget when setting up a new business, you also need to plan your marketing strategy and promotions. Being part of a franchise system means that you get to tap into ready-made marketing and promotional campaigns, developed by experts who understand your business and target customers. The investment is already there to let you know for example how you’re going rank on Google. Head Office will develop new campaigns to keep your marketing fresh and appealing to your target audience.
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Ongoing Training
As a business owner out on your own, you may not have the time or budget to invest in the type of skills development and training activities that can help you stay energised and relevant to your target market. With a franchise business, it is in your Franchisor’s best interest to provide you with the ongoing training and support you need to help you on your path to business success.
Continued Investment
While it can be challenging for small traditional business Owners to compete with the level of capital required to stay ahead of the pack, a Franchise system, such as Kwik Kopy, continually invests in the success of its franchise. This means that as a Franchise Owner you can benefit from the type of ongoing investment that gives you access to state-of-the-art processes, systems and technologies to help you grow.
So is a franchise business right for me?
Becoming a Franchise Owner is an excellent way to get all the benefits of business ownership without many of the risks involved with starting out on your own. It is ideal for people with an entrepreneurial mindset who want the security and support a franchise system provides.
The good news is that as a Franchise Owner you still get to be Captain of your own ship. At the end of the day, the success of your business comes from you. You can take the best of what your Franchise system has to offer to grow your business.
A solid franchise model helps remove some of the hurdles and start-up headaches of a traditional business model.
At Kwik Kopy, we have 35 years’ experience behind us so you know you’re getting a tried and tested model. We work closely with our franchisees to successfully invigorate the organisation, find new ways to respond quickly to ever-changing market demands as well as outperform the competition.
Being part of a Franchise is more stable and more empowering from the get-go.
So why not tell us more about your current situation and where you want to be. Our experts can help you identify if Kwik Kopy is right for you. We can help you find the right business to suit your budget and aspirations.
Don’t delay! If you’re ready to take the next step in owning your own business, we’re here to help. To find out more about what it takes to join the Kwik Kopy System, send us an email enquiry at franchise@kwikkopy.com.au or give us a call today on (02) 9967 5500.
