Investing in a die-cut design for your brochures and other marketing collateral is a great way to add impact and wow your target audience. Die-cutting involves cutting shapes or designs out of the paper using a die. High speed lasers can cut, etch and score materials with huge precision, making die-cutting perfect for adding a creative, eye-catching finish to your business marketing materials
Die-cutting can have a functional purpose when it comes to print, for example, creating a window on an envelope so that contents or a recipient’s address are visible once the envelope is sealed. Die-cutting is also used on presentation folders and brochures to create tabs or slits to hold your business card.
But where die-cutting really comes into its own is when it is used for promotional purposes. It can add a whole new dimension from pop-up elements to more detailed punch-out features. Die-cutting offers a way to break away from the mould of the usual shapes when it comes to your marketing collateral and really create a point of difference and help your brand stand out from the competition.
Die-cutting can be used to create new shapes, contours, holes, tabs etc to attract the attention of your customers and prospects and increase the visual appeal of your promotional pieces. Business cards, labels and other promotional pieces can be produced in a variety of custom shapes or simply rounded corners. Business presentation folders look particularly good with die-cut pockets and attractive sculpted edges.
Promotional brochures particularly lend themselves to die-cutting to add an interesting dimension to your design. Whether it’s your company logo or name cut from the cover or simply a window on the front to provide a teaser of the contents or special offer inside, die-cutting can be used to create some visual interest.
Die-cutting is typically used on the cover of brochures but in fact, can be applied anywhere to create the overall shape of the brochure itself or add interesting visual and tactile elements. Great design with a special finishing touch such as die-cutting can contribute to the success of your overall brochure. Let’s take a closer look at how die-cuts can be used as part of a brochure design.
6 Inspiring Brochure Designs Using Die-Cut
| 1. Die-Cut Tabbed Brochure
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| 2. Tri-Fold Brochure
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| 3. Triangular Folding Brochure
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| 4. Round Shape Brochure
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| 5. Gate Fold Brochure
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| 6. Laser Die-Cut Brochure
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To create cut-through with your brochures using die-cut, speak to the team at your local Kwik Kopy today.
Image source: http://www.tripwiremagazine.com/2012/07/die-cut-brochure.html
