In a marketing landscape dominated by digital, it can be easy to forget the power of direct mail. But direct mail campaigns are still important and relevant – and with the right campaign, you can really set your business apart.
Direct mail can be a cost-effective and winning tool for attracting the right kind of audience and generating new business. The key to success is creating content that looks great, is relevant to your audience and promotes your brand – and the digital world can certainly give you a helping hand in creating print pieces that effectively target your market.
3 Reasons Why Direct Mail Continues To Deliver Results in a Digital World
You can get up close and personal
People these days have inboxes flooded with emails, so a direct mail piece gives you the chance to create a different kind of relationship with your customer or prospect. A printed direct mail piece placed in the hands of your target market gives you the chance to tell your message without being at the mercy of the ‘delete’ button. An interesting direct mail piece with an eye-catching design and headline could get just the response your business is hoping for.
You can show just how much you understand individual needs
Direct mail can be customised with the name and address of your potential customer to generate a feeling of being noticed amongst these targets. The beauty of the digital world is that you can use an online analytics system that provides data on what pages people are viewing on your website, which means every time you develop a direct mail piece you can include offers and incentives that match the interests and needs of your site visitors.
You can track responses and measure results
A reliable tracking method can help you measure the success of your direct mail campaign. Try adding a custom URL so that each time the recipient visits the landing page on your website you get insight into the impact your direct mail campaign has had on your target market. Or perhaps include a code that prospects have to use to redeem an offer. It all helps to measure your overall success rate – not to mention the return on your investment.
For a direct mail campaign that gains the right attention, speak to the team at your local Kwik Kopy today.
