The countdown to the end of the financial year (EOFY) is on. For many businesses, this means a final push for sales before the year ends. The EOFY is a great time to introduce a new marketing campaign to boost business. Below we’ve collected some of our favourite End of Financial Year marketing ideas to get you inspired.
End of Financial Year Marketing Ideas to Boost Sales
Revamp your business website
Excellent website design is a great way to attract customers and now is a great time to do a website revamp. Do an audit of your website traffic to find out the digital trends and ensure the website is up to date with graphics for current promotions. Set up an eCommerce store if you don’t already have one, and promote the revamp your offering across your social media channels to encourage new visitors to your site.
Host a live event
People are far more likely to remember something they experience in person over something they see online, so a live event is a great way to get exposure for your business. You can host something small in-store, or go big – like Fantastic Furniture, who celebrated their 25th birthday by hosting a massive game of musical chairs in Sydney – and live-streamed it for all their fans to watch.
Run a competition
Competitions are always a great way to boost customer engagement. The most popular options are ‘entry with purchase’ competitions and ‘everyone’s a winner’ competitions. For ‘entry with purchase’ you’re going to need a more substantial prize to get people committed. With ‘everyone’s a winner’ you have a little more leeway – even offering 10% off coupons can be a great way to get people in the door.
Free gift with purchase
Having a free gift with every purchase is a great way to boost sales. You can have a lucky dip type system in your point of sale area so people can choose their own gift, or create little gift bags to hand over with every sale.
Promotional Products
Promotional products have been a go-to for business for years and years now – because they really do work! From pens to pins to pandemic appropriate hand sanitiser, giving away branded promotional products is an excellent way to remind your customers of your business even when they aren’t actively engaging with your brand in person or online.
Need help bringing your end of financial year marketing ideas to life? Give the Kwik Kopy team a call today to find out how we can help. We can help with all your point-of-sale needs.
