Letterbox drops are an effective way to reach your target audience. Catalogues, flyers, and brochures have a valuable role to play in building and promoting your brand. That’s great news for small business owners looking for affordable marketing solutions. Studies show, for example, that people still read printed catalogues as well as taking action and buying products as a result. In fact, 74% of consumers go online and make a purchase from reading direct mail (Accenture, 2020).
While printed catalogues, flyers, brochures and newsletters remain essential to your marketing mix, there is no doubt their role has changed. Let’s take a closer look at why unaddressed mail continues to be so relevant in a digital world.
5 Reasons Unaddressed Mail is Good for Business
1. Drives web traffic and sales
Successful businesses recognise the benefits of integrating unaddressed mail print products with their website, email marketing and social media to deliver a complete brand experience. Catalogues and flyers delivered to the home give people the chance to peruse your products and services at their leisure. Unaddressed mail is also a way to direct customers to your website and social media giving you a chance to boost sales both in-store and online.
2. Influences purchase decisions
Print has long been considered a trustworthy source of information. The tactile nature of print collateral helps customers develop a connection with your business. The digital world is a cluttered world, so an unaddressed mail campaign can help you cut through this to reach your potential customers. Research studies have shown that 75% of online purchasing was primarily influenced by the printed catalogue (Sappi, 2017).
3. Increases readership
If you want your marketing promotions to make an impression with your target audience then unaddressed mail is a great investment. Well-designed catalogues, flyers and brochures with great use of colour and images speak volumes about your brand. When people take your marketing materials into their home they read them at their own leisure. Not only do they get a chance to absorb your content but they’re likely to pass them on to others to increase your readership and consumer reach. 81% of Australians have a dedicated place to keep mail in their home and 56% always share direct mail with other members of the household (Accenture, 2020).
4. Educates your audience
People are keen to buy what they know and understand so make the most of unaddressed mail and put a bit of your business in the hands of potential customers. Catalogues and brochures are ideal for showcasing your branding, products and services. Flyers, postcards and invitations are perfect for drawing attention to special promotions. Printed newsletters and/or company fact sheets can be used to provide interesting information, answers to frequently asked questions and help customers feel informed and up-to-date.
5. Targets your market
Letterbox drops have come a long way. Today’s most successful unaddressed mail campaigns segment their markets and carefully target specific demographics in order to achieve results. There are a wide range of sophisticated tools available that give you access to data and analytics, allowing you to tailor your message and marketing collateral to deliver highly targeted campaigns.
Kwik Kopy specialises in a wide range of unaddressed mail marketing collateral including quality brochures, catalogues, flyers, postcards. For a campaign that reaches the right customers at the right time in the right place, speak to the experts at your local Kwik Kopy today.
