Over the last decade or so we’ve seen a big shift to online marketing, often at the expense of physical printed materials. However, business owners and marketing managers are now recognising that a business needs both online and print marketing in order to find true success.
There are massive benefits to creating physical marketing products that exist outside the virtual realm. It’s what we at Kwik Kopy have always known: print marketing is a powerful way to advertise your brand. Printed materials can boost brand awareness, increase brand credibility and help set your business apart from the competition.
So which printed materials can get you the most bang for your buck in 2022?
Printed Flyers
Clear, concise and to-the-point, flyers pack a punch. A flyer is a great way to get attention for a special event or an upcoming sale. There’s not a lot of real estate on an A4 or A5 flyer, which means it’s great for an audience who doesn’t want to spend a lot of time poring over details.
Printed by Kwik Kopy Bankstown for Lavish Hampers & Co.
Printed Brochures & Catalogues
Perfect for when you have a little more information to share. Brochures and catalogues require a little more time investment from your audience – so they’re a great choice for communicating with people who already know (and love!) your brand.
Printed by Kwik Kopy Bondi Junction for The Remarkable Woman
Colour Postcards
Super versatile and fun, colour postcards are fantastic for getting attention for your brand. Create an eye catching design for the front and keep them in your point of sale area for customers to take with them, write thank you notes on the back and pop them in with your online orders, or use them in your next direct mail marketing campaign.
Printed by Kwik Kopy Fitzroy for Body Blendz
Custom Shaped Business Cards
An oldie but a goodie, the business card never truely goes out of style. With the right design, a double sided custom shaped business card can truly capture the imagination of the recipient. Want something that will stand out? Contact our designers today to get help creating something truly unique.
Printed by Kwik Kopy Adelaide for Fugazzi Bar & Dining Room
Custom Stickers
Add some fun flair to your materials with some custom stickers. Wrap online orders and seal them with a sticker, pop them on your parcels, or put them in your customer’s bags when they make a purchase and let them stick them where they want. Get some great sticker ideas here.
Printed by Kwik Kopy Camberwell for Tukr Snacks
Customer Loyalty Cards
Available in a range of sizes, including wallet sized cards and keyring cards, a loyalty card is a fantastic way to encourage repeat business in your customers. Reward loyalty in repeat customers with a 10th purchase free punch card, a discount on their fifth order, or a free gift on their 8th visit.
Branded Masks
It’s a sign of the times that branded covid masks have become a go-to marketing strategy, but they are a powerful choice that are working for a bunch of brands right now. A simple black mask with your logo is a solid choice, or stand out from the crowd with a full-colour design.
Printed by Kwik Kopy Miller Street for Ausvest Projects
Ready to get started making some powerful print materials for your brand in 2022? Contact your local Kwik Kopy Printing Centre today and together we’ll create the perfect print marketing campaign for your business.
