Attending a trade show can be a great marketing strategy for your business. Organising a successful trade show booth can take a lot of time, money and effort, so it’s important that you make the most of the opportunity. With some research and planning you can create a booth that gets attention.
Trade Show Ideas: How to Ensure Your Trade Show is a Success
Know Your Goals
Every business will have a different definition of what trade show ‘success’ means to them. Knowing your goals is the first step to success. Are you attending the show to make sales? To develop a pipeline of prospects? To generate brand awareness? Figure out what you’d like to achieve and create your game plan from there.
Booth Location
Most trade show events will offer prime locations for an extra charge. If you’re willing to pay extra, they are a great way to get a leg up on the competition. If you’re planning on attending the trade show long-term you can try leveraging a great location during negotiation. Pro-tip: if you want a great location, you have to get in early; the best Trade Show Booth spots get snapped up fast.
Creative Trade Show Booth Design
It really pays to put some time and effort into your Trade Show Booth design. Pop ups and portable banners are a cost effective way to create a professional look. Remember, most people will be walking toward your booth along a walk-way, rather than coming at it front on, so make sure your signage and branding can be seen from all angles.
Offer Trade Show Specials and Deals
It’s a great idea to have some special deals for people who buy on the day of the trade show. It’s a great incentive to get people to seal the deal on the spot rather than walking away. Show off your great show deals with an eye catching vinyl banner.
Trade Show Contests
Everyone loves a freebie and a contest is a great way to get people into your event booth. Make sure you grab contact details for each entrant so you can add them to your marketing list for later. Pro-tip: getting people to leave a business card is a great way to get contact details if you don’t want to be handing out forms for people to fill in.
Goodie Bags and Promotional Products
Goodie Bags and branded promotional products are a great way to boost brand exposure at events and trade shows. Put some professionally designed and printed brochures or flyers inside, as well as promotional products to remind them of your business.
Need help to make your next trade show a success? Contact your nearest Kwik Kopy Centre today to find out how we can help take your trade show booth to the next level.
