Learning how to put together a great landing page that gets you the site conversions you’re looking for can be a tricky business.
But before you begin it’s worth asking yourself three questions:
1. What are my goals?
This is where you work out exactly what you want your site visitors to do once the land on your page. Do you want them to sign up for something? Make a purchase or download an eBook? Once you know exactly what conversions you’re looking for you’ll be able to work out what to track.
2. Who are my competitors?
It’s also important to be across what you’re competitors are doing in this space. Check out what they are doing that seems to be working. This can help steer you in the right direction when trying to work out what is going to give you the results you’re looking for.
3. What landing pages work?
Nothing helps you learn about what will work for your business more than checking out what’s already out there. Viewing other landing pages online will help you get ideas about what site visitors are responding to as well as letting you draw inspiration to help establish the direction for your business. Here are some examples of powerful landing pages to get you started…
3 Great Landing Pages
1. Sprout Social
Why it works…
- Strong heading with a no-nonsense explanation
- Green trial button is centered and jumps out at site visitor with an enticing call to action (CTA)
- Good use of testimonials to further build credibility.
2. Airbnb
Why it works…
- Visitors won’t become lost as the destination/check-in search function makes it immediately obvious that it is a site that lets people find homes or rooms to rent all over the world.
- Use of great images that instantly get the visitor excited about travelling
- Simple form to complete that lets the site visitor discover places to stay straight away.
3. ShortStack
Why it works…
- Use of bright colours that work well together
- Offers visitor a clickable video to learn more about the business
- Clearly explains value proposition, yet offers a clean layout with minimal text.
For more tips on what goes into a great landing page check out our blog post How to make a great landing page or speak to the team at your local Kwik Kopy today.
Image source: http://www.wordstream.com/blog/ws/2014/02/12/great-landing-pages
