A landing page is the page a person lands on when they visit your website after clicking an ad such as a Google text or display ad. A successful landing page is one that makes your site visitor take the action you want them to take once they arrive.
Check out our top tips for creating landing pages that get your business great conversion rates.
10 Ways to Make Your Landing Page Work for Your Business
1. Tailor Your Landing Pages
Tailor specific landing pages to the promotions you run rather than directing all traffic to your homepage. This way your site visitors will get the information they are expecting and as a result you will drive conversions with targeted messages that match their needs.
2. Have Eye Catching Headlines
A great landing page will include a main headline that lets the site visitor see instantly that you’re confirming the offer and they have come to the right place. Sub-headings can be used to provide more of the information you want to provide or to include your value proposition.
3. Include Clear Calls to Action
It’s important that your site visitor can see exactly what you want them to do next once they arrive on your landing page. Don’t be afraid to include a big, bold call to action in both your headline and button text.
4. Deliver High Quality Content
Provide useful, relevant content with your page set up to be easily scannable for your site visitor. Engaging copy, good use of headings and sub-headings and great images (plus video if appropriate) will all help encourage your visitor to visualise your products or services and to take a specific action.
5. Make It Easy to Convert
If you want your site visitors to convert then you need to make it obvious what they have to do next as well as make it as easy as possible for them to get from point A to point B. Make ‘action’ buttons such as submit or download jump off the page.
6. Display Testimonials
Nothing establishes credibility quicker than someone else singing your praises, so if your business has collected shining testimonials then make sure you display them on your landing page. This online ‘word-of-mouth’ is a powerful source for establishing trust and confidence in your brand.
7. Be Mobile Friendly
Chances are your site visitors are constantly on the move so if you want to increase your conversion rates then it’s important to be mobile friendly so that your targets can access your landing page from any device.
8. Conduct A/B Testing
If you want to increase your chances of success and then make sure you conduct rounds of testing on your landing pages (before and during your campaign) so that you can establish what is working and what requires tweaking or correcting to ensure continuous improvement and higher conversion rates.
9. Track Conversions
To maximise your marketing return on investment, it’s important that you set up conversion tracking at the start of your campaign so that you can analyse exactly how your landing pages are performing.
10. What’s In It for Me?
The harsh reality is that we can be selfish creatures who become easily bored if businesses talk too much about themselves. Make your landing page all about your site visitor – and remember, they are far more likely to be engaged if you let them know exactly what you can do for them!
For websites that get great results for your business, speak to the team at your local Kwik Kopy today.
