An eBook can help you establish brand credibility not to mention showcase your expertise in a particular field or ability to provide solutions. They have also quickly become a great tool for improving SEO as nothing helps improve web traffic and attract leads than good content.
A good quality eBook has the potential to be shared many times over, raising the profile of your brand and business time and time again. Let’s take a closer look at how to get your eBook started.
4 Top Tips to help you Write an eBook
1. Know your Audience
When it comes to choosing a topic or concept for your eBook then it’s important to think about your target audience. A great way to generate ideas is to look at the type of information and queries you get regularly from your business customers and then use the knowledge you have to provide them with something informative.
2. Avoid the Hard Sell
Thinking about the type of people you’re trying to reach and the message you’re expecting them to take away from your eBook will help you fill those blank pages with quality content. Instead of a hard sell, fill your eBook with valuable information with your business credited at the end and you will do wonders for your brand credibility.
3. Think About Design and Layout
If you or your team aren’t wordsmiths then you can always think about hiring a writer to produce good quality content. It’s also important to consider the look and feel you want for your eBook and whether you want it to contain images, graphics and video. A professional designer can help ensure your eBook has design appeal and is reader-friendly in layout.
4. Plan your Promotion
Announce the launch of your eBook on your social media channels and in customer email blasts. Make it available as a free download from your website or via your business blog, share it with business contacts and industry groups as well as emailing it to people who sign up to your newsletter.
For advice on all things web and digital, speak to the team at your local Kwik Kopy today.
